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Case Study: Farmers Insurance Group

Farmers Insurance Group

Engagement Summary

everse developed a browser-based Agents Guide that digitizes and centralizes Farmers Insurance Group's extensive training materials. The user-friendly CD-ROM eliminates the geographical obstacles to, reduces the cost of, and improves the effect of training the company's remote sales force.

Client Profile

Founded in 1928, the Farmers Insurance Group of Companies is the country's third-largest writer of both private passenger automobile and homeowners insurance. Farmers companies serve more than 15 million customers in 41 states across the country.

Business Challenges

Training Farmers Insurance Group's remote sales force was a time-consuming and costly process. To improve the efficiency and effect of its training efforts, Farmers faced a number of challenges:

  • Members of the Farmers sales force were located in disparate geographic locations.
  • There was no digital repository or delivery method for the company's extensive literature and training materials.
  • The sales force was burdened by cumbersome literature and materials that were difficult to organize, maintain, and transport.
everse Solution

everse digitized and centralized Farmers Insurance Group's extensive training materials, forms, and manuals to create a single, browser-based, CD-ROM Agents Guide. The solution includes:

  • Intuitive architecture that organizes and clearly differentiates the guide's primary sections.
  • A streamlined interface that presents the comprehensive content in a straightforward and engaging manner.
  • Scrolling left navigation that displays all topics covered in a section for easy access.
  • A keyword search function for each section that provides users with an additional means of locating specific information.